New Books


Business

by: Thaler, Richard H.,
Misbehaving : the making of behavioral economics

See Holdings / Request a copy
About the Author
More About This Book
More Books Like This
View Description“Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans–predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth–and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.”–Publisher’s description.

by: Belew, Shannon
Starting an online business all-in-one for dummies
For Dummies, 2017
See Holdings / Request a copy
About the Author
More About This Book
More Books Like This
by: Wise, Sean
Startup opportunities : know when to quit your day job
Wiley, 2017
See Holdings / Request a copy
About the Author
More About This Book
More Books Like This
by: Wesley, John
The memo : how the classified military document that helped the u.s. win wwii can help you succeed in business
Post Hill Press, 2017
See Holdings / Request a copy
About the Author
More About This Book
More Books Like This
by: Wickman, Gino
What the heck is eos?
Benbella Books, 2017
See Holdings / Request a copy
About the Author
More About This Book
More Books Like This
Back to New Items
ELKHART PUBLIC LIBRARY
300 SOUTH SECOND STREET
ELKHART, IN 46516
(574) 522-5669
ADDITIONAL RESOURCES
ADMINISTRATION
EPL/GPL CONSORTIUM
FINANCIAL REPORT
FRIENDS OF EPL
GIFT PROGRAM
LIBRARY CARDS
LIBRARY FEES & POLICIES
STRATEGIC PLAN